Best Practices & Case Studies

Digital Tools for Census Outreach

Publication date: 
June, 2019

As part of a broader strategy to use digital tools and platforms for Get Out the Count efforts, Census Counts has launched a Digital Academy.

The Digital Academy has two parts. The first is a set of six short videos on introductory digital organizing information such as use of email, text messaging, and digital ads. The second is a series of five 60-minute online trainings providing proven digital organizing techniques for census outreach.

Below are flyers about the videos and the trainings, should you want to let your grantees know about them.

Short Digital Organizing Videos

  1. Introduction (Length: 4:00)
  2. Social Media 101 (Length: 13:00): Learn about various social media platforms and how to build a message strategy and craft content for each one
  3. Email 101 (Length: 8:20): Learn about email engagement and how to develop an email messaging strategy that bolsters your organization’s public narrative on the census
  4. SMS (text messaging) (Length: 11:00): Learn about two main modes of texting – peer-to-peer and mass broadcasting – and details why texting campaigns can be utilized for census organizing
  5. Digital Ads (Length: 17:52): Learn how to optimize your census advocacy by using digital advertising to reach your target audience at scale
  6. Search Engine Optimization (Length: 10:23): Learn the basics of search engine optimization (SEO) in order to ensure that your online content is actually viewed

Online Digital Organizing Trainings

You need to register for these trainings to participate. Each session starts at 3 p.m. (Eastern Time), except the first one which is at 4 p.m. (Eastern Time). (Links to register for each session are below.) Each session will be recorded and available for later viewing if you cannot participate in the live training.



July 24

Crafting Your Census Campaign Plan

August 8

Assessing Your Digital Readiness for GOTC

September 10

Content Strategy for HTC Communities

September 25

Developing Your Hard to Count List

October 8th

Optimizing your GOTC Program