Communications & Marketing

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For good. For ever. | Guide to Using Positioning Statement for Community Foundations

Resource for members only

The "For good. For ever." positioning statement has been developed for individual and collective use by community foundations. It is a clear, concise, and memorable phrase that quickly communicates what is unique about community foundations. Note that the U.S. Patent and Trademark Office has assigned this artwork a registered trademark (®); the artwork should not be modified in any way. A registered trademark protects the integrity of the positioning statement and discourages inappropriate use.