Those working to drive social change can use communications to shift beliefs and elicit action. But getting people to care about your issue in a way that resonates and drives them to act is difficult, especially during a time of widespread divisions over myriad issues. Join Francesca Jarosz Brady, a senior vice president at strategic communications firm VOX Global, to learn about the process her firm uses to get into the hearts and minds of audiences in order to develop a message that resonates with them. Using case studies from work with Indiana organizations, Francesca will provide a playbook for how to develop messages that cut through the noise and help make people care. She’ll also practical tactics for reaching the right audiences with that message.