IPA Blog

Grantmaker/Non-Profit Communications: Life as a One-Man Band

Friday, January 15, 2016
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Ever feel like you're a one-man band? Like you've got to be the one playing every instrument in your organization, and if something's going to happen, it's on your shoulders?

Many nonprofit and grantmaking leaders feel this way. And it's exhausting. Managing everything from human resources to strategy, tax and legal issues to mission implementation...no wonder burnout is a problem in our field.

Communications and marketing can be the albatross (or the heavy harmonica) around the neck of the overwhelmed leader. You know you've got to do it - you know that acquiring funds and making your mission come to life both require that people know about you, that people hear about what you're doing, get engaged in your vision, and stay connected over the long haul. However, identifying what's essential and what's just noise takes time and energy. And when you're banging a drum, armwrestling an accordion, and stomping out a rhythm, it's hard to hear a melody emerge.

That's why IPA has developed this webinar series.

We've found some of the best people in the nonprofit marketing business here in Indiana, and they care about helping you succeed. They have been charged with the task of making this communications thing simple, of giving you both strategies and tactics to streamline your communications work. They are the missing members of your band, and they'll give you capacity you didn't know you had.

Shawn Herring of Torchlite Marketing shared some fun research with IPA staffers this morning as we were meeting to talk about making this learning experience as relevant and helpful as possible. The Pew Research Center has published information about the demographics of social media users, and you may find them surprising. For example, did you realize that 67% of rural internet users are on Facebook? That 1 in 5 US adults use Twitter? Find the study here, and then sign up for the webinar series here, and let us help you take your communications strategy from cacophany to song.

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